Cause advertising that is doing well requires a little art and a bit of science. And increasingly marketers are seeing that when a campaign is planned, well-executed and nurtured, it does more than build social consciousness; it makes money. Here are a four fast guidelines to produce favorable consequences for the brand and nonprofit:
1. Make the synergy obvious. The common ground between a for profit plus a cause should appear Continue reading
Branding is an integral part of a brand’s success in today’s increasingly visual society. This is particularly true in the world of social media where visual content is King. It helps businesses to use the marketing and branding tools available to them to improve their brand’s image and subsequently attract new customers and sales while engendering the loyalty of their existing customer base. Unsurprisingly, these tools are at the disposal of marketing experts in excess and more importantly, these experts know how to effectively use them. Every marketing or branding campaign is effectively used when in the arsenal of a skilled marketing and branding professional.
Small businesses need to be doing SEO. It’s one of the highest ROI marketing efforts – especially when it comes to small business. It’s possible to increase your phone calls by 10x or more if you just focus a little time and effort on the SEO of your website.
However, we understand that not all websites are easy to optimize and that not all small business owners have the time to do what it takes to get increased rankings in the search engines.
All Bottoms Covered helps solve this problem by helping the underdogs. Continue reading